How to Drive Traffic to Your Website
The question every business owner wants the answer to! Well the good news is that its not rocket science! However, it can be time consuming, and is easier if you have a basic understanding of the internet and search engines.
The 1st thing that I do when someone states that they want more visitors is analyse the existing traffic that is already visiting their website. Quite often a website will be receiving upwards of 200 unique visitors a week. The next thing I do is ask the question ‘how many of those visitors are converting into leads?' If the answer is ‘very few' then whats the point of driving more traffic to the site??? surely we need to make sure the site content is compelling and website navigation straight forward enough to funnel your visitors to your contact us form first before pushing more people towards it? Im waffling on here when really this is material for another article , so lets get back to the subject of this post; driving more traffic to your website.
Assuming that the on page SEO (search engine optimisation), such as code structure, keywords, and internal linking has already been taken care of, heres a list of things that can help you to drive more traffic to your website.
- Links to your website
- Paid online advertising
- Directory Listings
- Marketing and PR (offline)
- Word of mouth networking
- Emails
- Viral Marketing
I appreciate that some of them might seem like obvious suggestions to some of you but I think that often people think that theres some ‘magic tinterweb juice' which will increase a websites traffic overnight, sorry to shatter the illusion!
Unfortunately were out of ‘magic tinterweb juice' but we can help you with the areas listed should you wish to increase your websites traffic.
For more information contact Spindogs on 02920 444777








